Pharrell Williams speaks about Sony at CES

Pharrell Williams reveals Sony’s ‘super-large sized’ 98-INCH TVs with 8K LCD display in surprise CES cameo – as he reveals he has a ROBO-DOG
Sony unveiled its Master Series TVs, including its highest resolution yet, at 8K
The firm also revealed Z9G 98-inch and 85-inch displays, and 360 Reality Audio
Pharrell Williams took to the stage in a surprise appearance to touch Sony tech

A surprise cameo from musician and producer Pharrell Williams saw the unveiling of Sony’s latest audio and visual technology at CES on Monday night.

During a stunning presentation that included high-resolution displays, the firm kicked off the event by showing off its new Master Series TVs – including a breathtaking 8K LCD model.

Sony revealed its plan for ‘super-large sized TVs’ with its Z9G 98-inch and 85-inch displays, as well as previewing its immersive 360 Reality Audio system.

Sony closed out its press conference with a surprise appearance from Williams, who discussed his experiences so far with the firm’s immersive technology.

And, he revealed he’s even got his own Aibo robo-dog.

Sony’s Master Series Z9G 8K LCD TV will offer the highest resolution yet in a consumer television from the company.

It contains four times as many pixels as a 4K TV and 16 times that of HD, the firm says.

Sony also unveiled the A9G 4K OLED TV in 77-inch, 65-inch and 55-inch, along with classes 76.7″, 64.5″, and 54.6″. The A9G is designed to be ultra-slim.

‘Continually innovating to exceed our customers’ expectations is a core element of Sony’s premium strategy,’ said Mike Fasulo, president and chief operating officer of Sony Electronics North America.

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